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F5:창의 Creative/무형 Intangible

여행관련(항공,호텔,렌트) 검색 kayak.com

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사이트 보기(새 창으로 열림) : http://www.kayak.com/

소개글 :
What is Kayak.com?
Kayak.com is a new kind of website; a travel search engine site. We help people like you find travel products from travel suppliers all over the world. This means a better travel search experience, more complete search results and best of all, savings for you every day. If you use Kayak.com for your travel planning, you are going to save time and money.

Kayak.com is an excellent example (some would say the poster child) for Web 2.0. We are considered a meta-search engine and that means our website searches hundreds of other websites in real time for the best travel deals available. Kayak.com lets you look at a full range of airlines, hotels and car rental agencies quickly and efficiently based on the exact criteria you select. We have put a lot of thought into the design of our website, and it has won accolades from consumers and the press alike (2006 Forbes Best of the Web for example) because of its simple, straightforward design and ease of use. Building a better travel search product is what we are about here at Kayak.com.

What we are not.
Kayak.com is not a travel agency.With a travel agency, you pay a fee to get an airline reservation, a hotel room or a rental car. There are no fees with Kayak.com. We do not sell airline tickets or hotel rooms or rental car reservations. Instead, we direct you to other travel sites where you can make these purchases directly. Our way of helping you plan your travel gives you a more comprehensive list of your travel options. Really fast. And with no biases or hidden agenda. In short, you are in control of your travel choices. Since we search hundreds of travel websites (including travel agency sites), you now have to search only one: Kayak.com.

Our point of view on travel search.
We are fed up with narrowly focused, inherently biased travel websites. At Kayak.com we think both consumers and travel marketers deserve better. We are trying hard to give consumers every travel option available and travel marketers a really efficient way to reach those consumers. This is not easy, and in the world of travel search it requires a dedicated team of people making constant improvements to our product. We like to believe that we are getting better every day.

How we make money.
Kayak.com makes money when people click onto advertising on our website. Plus, we make money when people click on the results from our travel partners like airlines, hotels and rental car companies. This is a revenue model (for all of you MBAs) similar to that of Google. It's remarkable that many people believe that our model is an improvement over Google's because we actually get paid for advertising and results.

The bottom line for consumers, however, is that we are not trying to sell you anything. We give you objective, comprehensive travel information to use as you want. Then, you select the travel products you want to buy and you decide where to buy them.

So use Kayak.com. Tell us what you like and what you don't like about it. We're here to listen. And please tell your friends about us. We don't have huge marketing budgets to produce slick television commercials. You'll never see a celebrity endorser hawking our product. Or a gnome with a British accent as our mascot. But what we do have here at Kayak.com is a group of smart, hard working people dedicated to making your next travel search experience great. Kayak.com. Search. Travel. Save.

Thanks for visiting. Come back anytime.

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